Old Spice’s pungent social media campaign

The introduction of the entertainingly smooth-talking Isaiah Mustafa as the new macho face of Old Spice was an inspired way to revitalise a staid brand, and a deserved winner at this year’s Cannes Lions in the film category. However, in the past couple of weeks, the team at W&K have successfully demonstrated how a great [...]

Jon Draper? Maybe not…

It didn’t take long for everyone in our office to get round to creating their own Mad Men avatar… great fun! Created to promote the launch of the third season in the States. Now where’s my martini…?

Mad Avenue Blues

An entertaining and well-crafted commentary on the evolving face of the advertising/media industry.

Cannes Lions 2009 - My Personal Top 10 Cyber Picks

1. Warner Bros/The Dark Knight Film: Why So Serious? - 42 Entertainment, Pasadena, USA.

Epic! I’ve discussed this Grand Prix viral already in an earlier post.
2. Fiat: eco:Drive - AKQA, London, UK

Given the complexity of Fiat’s eco:Drive system, I think the main success of this digital tool is its simplicity. I also think that the strategy of positioning eco:Drive as a ‘no brainer’ in [...]

Why So Serious? Case study microsite

Here’s a handy case-study microsite of my favourite integrated campaign from 2008 by 42 Entertainment to promote the Dark Knight.

Intriguing and immersive websites, email and snail-mail campaigns, scavenger hunts involving mobile phones hidden in cakes, exclusive film teasers, page take-overs, virtual elections, real world fan conventions, flash-mobs and events, competitions, posters and unique collectables; all combined to make [...]

JC Penny - Beware of the Doghouse

I enjoyed this viral film that one of my colleagues shared with me last week. It’s a few months old now, but I thought it was worth noting, as apart from the fact that it had quite a few of us in stitches with its comic timing and nice one-liners (”it’s the best vacuum cleaner you’ll [...]

Philips Carousel

Here’s an impressive new online film from Tribal DDB Amsterdam and Stink,  which cleverly manages to demonstrate the benefit of the new Philips Aurea TV’s high definition picture quality, using a type of media that probably wouldn’t normally be considered for that sort of task.
Eerie and immersive, the film takes you into the heart of an epic [...]