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WWF “Lungs” Print

April 9, 2009

Following the ‘green’ theme of my last post, here’s the latest WWF print offering from TBWA/Paris.

Headline: “Before it’s too late”
I’ve often been impressed at the visual immediacy of WWF’s campaigns. The plight of the environment is obviously a rich and emotive visual territory in its own right (so they’ve arguably got a bit of a head start on [...]

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Cape Farewell Presentation

April 6, 2009

I attended a team conference last week during which we had an inspiring presentation from Cape Farewell - a charity that encourages cultural responses to climate change by inspiring creative people to communicate the urgency of the problem.
The charity has been running expeditions to areas that are directly affected by the impact of climate change and has been [...]