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Old Spice’s pungent social media campaign

July 18, 2010

The introduction of the entertainingly smooth-talking Isaiah Mustafa as the new macho face of Old Spice was an inspired way to revitalise a staid brand, and a deserved winner at this year’s Cannes Lions in the film category. However, in the past couple of weeks, the team at W&K have successfully demonstrated how a great [...]