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Inspiring Books: The Business of Brands, Jon Miller & David Muir

October 10, 2009

This is one of the three books that I permanently have at grabbing distance on my desk (together with ‘How to Plan Advertising’ by Alan Cooper and  Buddy Rich’s ‘Modern Interpretation of Snare Drum Rudiments’).  Whilst I have to admit I am more often drawn to the latter, the Business of Brands has proven to [...]

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SixthSense: Paving the way for a new type of brand interaction?

April 16, 2009

MIT’s Media Lab have unveiled their take on ‘Minority Report’ style technology in the form of ‘SixthSense’. Notwithstanding the mixed film references, the wearable technology is pretty clever: allowing the user to merge the ‘real world’ with the ‘digital world’ by projecting interactive content onto the surface of virtually any object.

SixthSense is essentially hybrid of [...]