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Scrabble - The Beautiful Word

May 1, 2009

There’s a really nice thought behind the intriguing art direction of this campaign for Mattel’s iconic Scrabble game, developed by Ogilvy Paris.
It seems to do a very good job of injecting some life into the 60-year-old brand, whilst intelligently dramatising a well-observed truth about the enjoyment of playing the game. I imagine cut-through will also [...]

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Happy Easter

April 12, 2009

Credits: DDB Sydney (2004)

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WWF “Lungs” Print

April 9, 2009

Following the ‘green’ theme of my last post, here’s the latest WWF print offering from TBWA/Paris.

Headline: “Before it’s too late”
I’ve often been impressed at the visual immediacy of WWF’s campaigns. The plight of the environment is obviously a rich and emotive visual territory in its own right (so they’ve arguably got a bit of a head start on [...]