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Inspiring Books: Positioning, The Battle for Your Mind - Al Ries & Jack Trout

June 4, 2009

As self-proclaimed on the cover of the 2001 edition, this one’s a classic – widely regarded as a must read for anybody in the field of marketing, or anyone wanting to “sell” anything, for that matter. Admittedly, Positioning has already been very well-reviewed since it was first published in 1981, but it’s a book that [...]