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Creating Value from Nothing: Diamond Shreddies

July 22, 2009

Here’s a nice example of the use of marketing to create value out of nothing:

A brilliant way to create reconsideration for a 68-year-old brand.  Apparently the ‘fake news’ idea of turning squares into diamonds was originally a response by an intern to a client brief to redesign the back of the cereal box. The agency and Kraft realised [...]