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Inspiring Books: On Brand - Wally Olins (2003)

August 23, 2009

Chairman of Saffron Brand Consultants and co-founder of brand consultancy Wolff Olins, Wally Olins is widely regarded as one of the most experienced practitioners of branding.
In his 2003 book On Brand, Olins explores the role that branding plays in business and in popular culture. It’s less a textbook than a personal commentary on “the cultural [...]