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Mad Avenue Blues

July 20, 2009

An entertaining and well-crafted commentary on the evolving face of the advertising/media industry.

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Cannes Lions 2009 - My Personal Top 5 Titanium & Integrated Picks

July 19, 2009

1. Obama/Biden 2008: Obama for America

This year’s Titanium Grand Prix winner was exemplary in its use of integrated and participatory multimedia to create a cultural movement for change - setting a new best practice benchmark for political campaigning.
2. Jewish Council for Education and Research: The Great Schlep - Droga5, New York, USA.

In an example of shrewd targeting, this campaign [...]

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SixthSense: Paving the way for a new type of brand interaction?

April 16, 2009

MIT’s Media Lab have unveiled their take on ‘Minority Report’ style technology in the form of ‘SixthSense’. Notwithstanding the mixed film references, the wearable technology is pretty clever: allowing the user to merge the ‘real world’ with the ‘digital world’ by projecting interactive content onto the surface of virtually any object.

SixthSense is essentially hybrid of [...]