0

Scrabble - The Beautiful Word

May 1, 2009

There’s a really nice thought behind the intriguing art direction of this campaign for Mattel’s iconic Scrabble game, developed by Ogilvy Paris.
It seems to do a very good job of injecting some life into the 60-year-old brand, whilst intelligently dramatising a well-observed truth about the enjoyment of playing the game. I imagine cut-through will also [...]