1

Inspiring Books: The Business of Brands, Jon Miller & David Muir

October 10, 2009

This is one of the three books that I permanently have at grabbing distance on my desk (together with ‘How to Plan Advertising’ by Alan Cooper and  Buddy Rich’s ‘Modern Interpretation of Snare Drum Rudiments’).  Whilst I have to admit I am more often drawn to the latter, the Business of Brands has proven to [...]

0

Thinkbox on the Box

June 14, 2009

I was intrigued by this new TV ad for Thinkbox.

I think it’s probably the first TV ad I’ve seen about TV ads (at least, it’s the first I noticed and the first that I can remember, which is always a good start). It does a nice job of highlighting the potency and endurance of certain campaigns (and [...]