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Inspiring Books: The Business of Brands, Jon Miller & David Muir

October 10, 2009

This is one of the three books that I permanently have at grabbing distance on my desk (together with ‘How to Plan Advertising’ by Alan Cooper and  Buddy Rich’s ‘Modern Interpretation of Snare Drum Rudiments’).  Whilst I have to admit I am more often drawn to the latter, the Business of Brands has proven to [...]

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Inspiring Books: On Brand - Wally Olins (2003)

August 23, 2009

Chairman of Saffron Brand Consultants and co-founder of brand consultancy Wolff Olins, Wally Olins is widely regarded as one of the most experienced practitioners of branding.
In his 2003 book On Brand, Olins explores the role that branding plays in business and in popular culture. It’s less a textbook than a personal commentary on “the cultural [...]