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Why So Serious? Case study microsite

June 21, 2009

Here’s a handy case-study microsite of my favourite integrated campaign from 2008 by 42 Entertainment to promote the Dark Knight.

Intriguing and immersive websites, email and snail-mail campaigns, scavenger hunts involving mobile phones hidden in cakes, exclusive film teasers, page take-overs, virtual elections, real world fan conventions, flash-mobs and events, competitions, posters and unique collectables; all combined to make [...]