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Inspiring Books: The Business of Brands, Jon Miller & David Muir

October 10, 2009

This is one of the three books that I permanently have at grabbing distance on my desk (together with ‘How to Plan Advertising’ by Alan Cooper and  Buddy Rich’s ‘Modern Interpretation of Snare Drum Rudiments’).  Whilst I have to admit I am more often drawn to the latter, the Business of Brands has proven to [...]

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Inspiring Books: Building Strong Brands - Aaker (Simon & Schuster, 2002)

July 25, 2009

David Aaker is one of the most respected and widely cited authors in the field of marketing, so it’s with a small degree of trepidation that I’m writing this critique of his 1995 book ‘Building Strong Brands.’ I feel duty-bound to write one nonetheless, as my growing collection of reviews of books that inspire me wouldn’t [...]

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Inspiring Books: Positioning, The Battle for Your Mind - Al Ries & Jack Trout

June 4, 2009

As self-proclaimed on the cover of the 2001 edition, this one’s a classic – widely regarded as a must read for anybody in the field of marketing, or anyone wanting to “sell” anything, for that matter. Admittedly, Positioning has already been very well-reviewed since it was first published in 1981, but it’s a book that [...]