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Inspiring Books: Confessions of an Advertising Man, David Ogilvy

June 20, 2009

I first read Confessions when I was applying for Ogilvy’s grad scheme in 2004. I can remember at the time being struck by the volume of invaluable best practice principles it outlined, which seemed to be just as useful to a current wannabe ad man, as they would have been to someone first reading it in 1963.  Confessions is less a book about how to write a successful [...]

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Top Ogilvy-isms

June 8, 2009

Some David Ogilvy quotes to inspire - useful for Client presentations, essays and blogs…
Ogilvy on Brands:

Every advertisement is part of the long-term investment in the personality of the brand.
The image of any brand has been created over a long period of years. It is the result of many different factors - advertising and pricing, and the [...]