There’s a really nice thought behind the intriguing art direction of this campaign for Mattel’s iconic Scrabble game, developed by Ogilvy Paris.
It seems to do a very good job of injecting some life into the 60-year-old brand, whilst intelligently dramatising a well-observed truth about the enjoyment of playing the game. I imagine cut-through will also be strong with such a distinctive and arresting graphic style…good choice of music too!
Vive La France!
These latest films come off the back of the award-winning 2008 print campaign (Silver Press Lion at Cannes).
Credits: Ogilvy & Mather, Paris
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April 13th, 2010
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