1. Latin Stock: Boxing/Napalm/Tank - DDB, Sao Paulo, Brazil.

Simply a nice, thought-provoking observation - well demonstrated with suitably iconic imagery.

2. Alka Seltzer: Bear/Paparazzi/Magician/Mafia/Prison - CLM BBDO, Boulogne-Billancourt, France.

Big fan of the left-field analogy of Alka Seltzer being able to handle anything you throw into your stomach - thereby ‘dissolving your problems’. Appropriately refreshing in tone and in its graphical execution.

3. Marmite: Guzzlepuke/Bogmouth/Chuckupchuck/Yukyum/Forcefeast - DDB, London, UK

Clever illustration successfully brings to life the duality and boldness of Marmite’s love it/hate it campaign.

4. Sour Marbels Candies: Cave-Man/Diver/Tourist - Ogilvy & Mather, Mumbai, India. 

I like the distinctive illustrative style of this campaign, as well as the bravery and clarity of thought that Sour Marbels are so sour that only the really adventurous will try them.

5. Nestlé Perrier: Beach/Nightclub/Tennis - Ogilvy & Mather, Paris, France

A lovely combination of photographic and illustrative techniques really capture the feeling of ‘melting heat’.

6. IKEA Storage Solutions: Toybeast/Clothesbeast/Bookbeast - DDB, Dusseldorf, Germany.

Nice insight about the feeling of clutter taking over the household, creatively brought to life.

7. Audi Quattro: Stress Ball/Soap - BBH London, UK

Car advertising refreshingly not featuring a car; successfully drawing a parallel between the Audi Quattro’s intelligent grip technology and the ability of the human hand to instinctively apply the right amount of grip when interacting with different objects. The benefit of complex technology made simple, executed with clarity and attention to detail (e.g. the four fists representing four wheels).

8. Museum of Childhood: Inner Child/Playing - AMV BBDO, London, UK.

Beautiful typography and graphic design tips a hat to 1930s illustration and successfully evokes a sense of nostalgia to persuade parents and grandparents to re-live their memories at the Museum of Childhood.

9. HP Printers: Garage/Pony/Baby - CLM BBDO, Boulogne-Billancourt, France.

A clear product benefit made strikingly real.

10. Tree/Cookies/Stairs - Saatchi & Saatchi, Buenos Aires, Argentina.

Nice use of graphical language from the medical world to highlight a universal truth about parenthood and the precautions that should be taken to look after one’s kids. I like the fact that this campaign manages to get the message across without being preachy, alarmist or literal - letting parents join the dots themselves.