1. Obama/Biden 2008: Obama for America
This year’s Titanium Grand Prix winner was exemplary in its use of integrated and participatory multimedia to create a cultural movement for change - setting a new best practice benchmark for political campaigning.
2. Jewish Council for Education and Research: The Great Schlep - Droga5, New York, USA.
In an example of shrewd targeting, this campaign was designed to encourage pro-Obama grandchildren to act as spokespeople and get a persuasive message direct to the key silver-haired voters in Florida. An idea and execution which in itself had an almost inevitable viral effect.
3. Trillion Dollar Campaign: The Zimbabwean - TBWA/Hunt/Lascaris, Johannesburg, South Africa
Extremely hard-hitting and intelligent commentary on Zimbabwe’s political and economic crisis, from exiled newspaper, the Zimbabwean, using the potent media of the country’s devalued currency.
4. Hornbach Home Improvement Stores: House of Imagination - Heimat, Berlin, Germany
An inspiring big idea (”If you can imagine it, you can build it”), brought to life in an appropriately imaginative way.
via Inspiration Room
5. Haagen-Dazs: HD Loves HB - Goodby Silverstein and Partners, San Francisco, USA.
Another example of the effective use of integrated multi-media to win hearts and minds and to inspire a cultural movement.
