ARCHIVE December, 2011

0

Inspiring Books: On Brand - Wally Olins (2003)

August 23, 2009

Chairman of Saffron Brand Consultants and co-founder of brand consultancy Wolff Olins, Wally Olins is widely regarded as one of the most experienced practitioners of branding.
In his 2003 book On Brand, Olins explores the role that branding plays in business and in popular culture. It’s less a textbook than a personal commentary on “the cultural [...]

0

VW Channel 4 Documentary Bumpers

August 2, 2009

Here’s an excellent series of bumpers from VW to support the brand’s on-going sponsorship of Channel 4’s documentaries.

Can’t remember when I last laughed out loud at a sponsorship bumper. The TDI/rocket and TSI/football are personal favourites…
There’s a good write-up at David Reviews (also the original source of this video clip).