ARCHIVE December, 2011

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Charitable Baby Dragons Find Their Den at Kiva

May 31, 2009

Here’s an inspiring non-profit business model that I heard about on the latest edition of BBC’s Click.
 

 
Kiva is an innovative charity that is attracting the attention of budding venture capitalists with its innovative peer-to-peer lending model; allowing small lenders to support low income entrepreneurs in developing countries with ‘microloans’.
Lenders visiting the Kiva website can browse [...]

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JC Penny - Beware of the Doghouse

May 25, 2009

I enjoyed this viral film that one of my colleagues shared with me last week. It’s a few months old now, but I thought it was worth noting, as apart from the fact that it had quite a few of us in stitches with its comic timing and nice one-liners (”it’s the best vacuum cleaner you’ll [...]

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Scrabble - The Beautiful Word

May 1, 2009

There’s a really nice thought behind the intriguing art direction of this campaign for Mattel’s iconic Scrabble game, developed by Ogilvy Paris.
It seems to do a very good job of injecting some life into the 60-year-old brand, whilst intelligently dramatising a well-observed truth about the enjoyment of playing the game. I imagine cut-through will also [...]