Philips Carousel

Here’s an impressive new online film from Tribal DDB Amsterdam and Stink,  which cleverly manages to demonstrate the benefit of the new Philips Aurea TV’s high definition picture quality, using a type of media that probably wouldn’t normally be considered for that sort of task.
Eerie and immersive, the film takes you into the heart of an epic [...]

SixthSense: Paving the way for a new type of brand interaction?

MIT’s Media Lab have unveiled their take on ‘Minority Report’ style technology in the form of ‘SixthSense’. Notwithstanding the mixed film references, the wearable technology is pretty clever: allowing the user to merge the ‘real world’ with the ‘digital world’ by projecting interactive content onto the surface of virtually any object.

SixthSense is essentially hybrid of [...]

Inspiring Books: Life’s a Pitch (paperback) - Stephen Bayley, Roger Mavity (Corgi, 2008)

This book caught my eye in the Design Museum shop in London a couple of months ago. I’ve seen loads of books of this type in the past, but its straight-talking conversational style held my attention whilst I was flicking through it, and I quickly found myself unable to put it down, which is usually [...]

Happy Easter

Credits: DDB Sydney (2004)

WWF “Lungs” Print

Following the ‘green’ theme of my last post, here’s the latest WWF print offering from TBWA/Paris.

Headline: “Before it’s too late”
I’ve often been impressed at the visual immediacy of WWF’s campaigns. The plight of the environment is obviously a rich and emotive visual territory in its own right (so they’ve arguably got a bit of a head start on [...]

Cape Farewell Presentation

I attended a team conference last week during which we had an inspiring presentation from Cape Farewell - a charity that encourages cultural responses to climate change by inspiring creative people to communicate the urgency of the problem.
The charity has been running expeditions to areas that are directly affected by the impact of climate change and has been [...]

April Fools 2009

Thought I might start with something light to kick off my new Blog….
 
Here’s a quick round up of some April fools pranks from various brands, starting with the latest of BMW’s famous press ads:

The ad describes a new ‘Magnetic Tow Technology’ – with the headline, “For once, we’re happy to be behind the competition.”
The copy [...]